Did you know? Cyclovia is part of Bike Fest!

THIS APRIL, WHERE WILL YOUR BICYCLE TAKE YOU?
LIVING STREETS ALLIANCE INVITES TUCSONANS TO “PEDAL THE PUEBLO” AS PART OF A FRESH, NEW BIKE FEST PROGRAM

Tucson, AZ (March 27, 2013) – Bike Fest, the region’s annual celebration of bicycling and bicycle transportation, returns this April with a whole new theme – “Life on Two Wheels” – and a whole lot of new events to go along with it.

This year, Bike Fest will offer 4 major new components: “Pedal the Pueblo”, Borderlands Bike-In Happy Hour, Whole Foods Kick-off Breakfast, and the 2-Mile Commuter Challenge.

During the entire month of April, Living Streets Alliance (LSA) will encourage residents of the greater Tucson region to give bicycling a try for a variety of reasons; trips to school or work, to the grocery store, to the bank and post office, or any number of trips normally done by automobile.

This year, LSA is challenging Tucsonans to take the 2-Mile Commuter Challenge, reminding them that roughly 40% of household trips in the U.S. are under 2 miles – trips easily done on a bicycle, providing the opportunity to save money, get exercise, and have a chance to get some fresh air.  In years past, the Commuter Challenge has focuses solely on miles ridden during trips to and from work, but this year, LSA wants all trips to count.  Participants can log their trips online, share what destinations they’re pedaling to, and be entered to win a variety of prizes for doing so.

NEW this year: Living Streets Alliance presents Pedal the Pueblo, an entire week filled with incentives aimed at encouraging newbies and seasoned riders alike to go the distance by bike.  In years past, Bike Fest has included “Bike to Work Week”, but this year, LSA wants to underscore the possibility of bicycling for any type of trip – not just to/from work – because it’s healthy, free, and most importantly, FUN!  During the week of April 8th-12th, dozens of businesses throughout the region will offer discounts incentives, and FREE give-aways to anyone who arrives on bike during specified hours, including Wilko, Falora, Antigone’s Books, Food Conspiracy Co-op, Sparkroot, 4th Avenue Yoga, and more.

Pedal the Pueblo launches into action on Monday, April 8th with a Kick-off Breakfast Bonanza sponsored by Whole Foods on Speedway Boulevard (Rancho Center).  FREE breakfast from Whole Foods and coffee compliments of Coffee Times will be provided for anyone who arrives on bicycle between the hours of 7:00am and 9:00am, as well as live music, bicycle bling (giveaways), and a variety of door prizes provided by Linus, Momentum Magazine, REI of Tucson, Bookmans Sports Exchange, Oro Valley Bike Shop, and more.  Kids, families, seniors, and people of all ages are invited to pedal on down and join in the fun on their way to work, school, or as they’re out enjoying beautiful weather.

Then, on Thursday, April 11th from 4:00-6:00pm, Tucsonans are invited to bike on over to Borderlands Brewing Company and Playformance for a family-friendly Bike-in Happy Hour.  Hors d’oeuvres will be provided compliments of New Belgium Brewing Company, plus Living Streets Alliance will provide live music by local Cumbia band, Vox Urbana, door prizes and giveaways for participants, and more.

Back, by popular demand, Cyclovia Tucson will take to the streets twice during Bike Fest this year, including the popular Downtown-to-South-Tucson route on Sunday, April 7th, plus a whole new mid-town route on Sunday, April 28th from 10:00am to 3:00pm.

Bike Fest is a program of Living Streets Alliance, in partnership with the City of Tucson, Pima County Department of Environmental Quality, Pima Association of Governments, the University of Arizona, and numerous local businesses and community organizations.  The mission of Living Streets Alliance is to “promote healthy communities by empowering people to transform our streets into vibrant places for walking, bicycling, socializing, and play.” LSA is improving alternative modes of transportation in the region through outreach, education, advocacy and research.

For more information and a full list of dozens of Bike Fest events, visit http://www.BikeFestTucson.com.